Key Responsibilities:
The role sits in Group Marketing – Revenue and Retention team and is primarily responsible for Mobile base communication to improve customer experience, enhance revenue and mitigate churn
Working with internal stakeholders (e.g., content, country operations, group marketing) to define and manage ad-hoc CRM communications, in particular in the SMS, email, push channels, IAM and Social channels
Migrating campaigns from legacy CRM/campaign…
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