SEM Specialist 3-4 Yr Exp – Other Marketing Job Bengaluru / Bangalore

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The SEM Specialist will manage all paid search campaigns on Google, Bing and more. A successful SEM Specialist will effectively manage the paid search budget in order to maximize ROI, drive traffic, and customers.

RESPONSIBILITIES
Build out, maintain and optimize paid search and display campaigns for Google, Bing etc.
Continuously monitor campaigns and run tests, analyze the results and make necessary adjustments
Track, report, and analyze SEM campaign performance in order to achieve maximum ROI
Perform ongoing paid keyword discovery, expansion and optimization
Manage campaign expenses and execute effective campaigns while staying on budget
Assist the web development team with creating in house scripts to automate account tactics, manage bids, optimize keyword segments etc.
Collaborate with design and content writing teams to create and optimize landing pages
Research and analyze competitor advertising links
Stay up-to-date with the latest trends and best practices in search engine marketing

REQUIREMENTS
3-4 years proven work experience in SEM and managing PPC campaigns across Google, Yahoo and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
In-depth experience with bid management tools
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Excellent English written and verbal communication skills
BS/MS degree in Marketing or related field
Ability to provide relevant work samples or links to published material

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