• The Performance Marketing Specialist will be responsible for working on Multiple AdWords/Facebook accounts to buy traffic on Search and Display
• Perform daily AdWords account management for websites/apps
• Should be thoroughly proficient and hands-on with every aspect of SEM, Google Display & Re-marketing campaigns
• Understand top-down account structuring: Campaign – Ad Group Keyword/Ad to maintain excellent account scores
• Daily monitoring & optimisation of accounts
• Provide insights and suggestions to the creative team on copy, graphics and user experience to improvise text/banner ads & landing pages
• Periodic research on new scaling up opportunities keyword/search queries, new targeting methods, AdWords beta features etc. to meet periodic goals
• Generate daily, weekly and monthly reporting for all major metrics, goals, revenue tracking to relevant stakeholders
• Monitor and administer analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal revenue goals
• Be a thought leader by monitoring latest developments in AdWords algorithms, SEM industry, Competitor landscape and Market trends. Preferred qualification & Personal traits
Job Requirements:
• Proficient in Adwords, Google Analytics and MS Office.
• Excellent with MS Excel with strong analytical skills and ability to relate results to business objectives.
• Detail oriented and proficient at managing projects and able to multi-task, organize, prioritize and structure workload.
• A highly results oriented, articulate, decisive, self-starter.
• Strong work ethic, the willingness to get your hands dirty, and get stuff done.
• Strong interpersonal, verbal and written skills.
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