Key Functional Areas of Responsibility
Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
Developing & implementing effective PPC campaigns to hit goals and ROI, both short term and long term.
Managing PPC budgets, while building & strengthening platform accounts & key relationships.
Manage the creation of large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Keep pace with search engine and PPC industry trends and developments.
Lead and manage direct response (focused on driving conversions) Facebook ad campaigns from planning stage to completion.
Brief creative teams and develop campaign creative assets.
Build and implement media plans with analytics to assess the impact of our campaigns on driving business objectives.
Optimization of campaign click-thru rates, conversion rates, and bid management.
Professional Skills & Qualifications
No less than 5 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
Certified in Digital Marketing from well know institutes (Lips India, EDU Pristing, Delhi School of Digital Marketing, etc) Preferred.
Excellent communication, both verbal and written.
Working knowledge of Google Analytics or similar analytical tools
AdWords certification is an advantage but not essential.
Job Location:Koregaon Park, Pune
Office timing:10:00 am to 07:00 pm
Week off:Alternate Saturdays and all Sundays
Source
No comments:
Post a Comment