Nivi was launched in 2016 with a vision to become the most trusted source of information about women’s health and well-being. Nivi’s mission is to help every person take control of their health! We are a passionate mission-driven team. We have started with family planning and are expanding rapidly into sexual health, maternal health, and nutrition. Nivi delivers on our mission through three products:
i)askNivi, a conversational AI-driven counseling service that delivers trusted, accurate, and tailored conversational health information 24/7 through popular messaging channels such as WhatsApp, Messenger, and SMS.
ii)Nivi Referrals that enables service providers, suppliers, and health networks to provide location-based referrals to empower users with an actionable next step, track uptake, and get feedback on patient experiences.
iii)Health Insights that provides public and private sector health systems the demand-side, market-level data required to improve quality and coverage of services. Together, Nivi’s products create next generation health markets where the health consumer is at the center of care. Nivi was designed and proven in Kenya where conversations with Nivi have shown to increase uptake of contraceptive methods by more than 2x.
In 2019 Nivi is expanding to serve India and will be initially available in English and Hindi.
About the role:
Nivi is looking for a small team of self-starters that can drive Nivi India’s launch and growth in coordination with Nivi’s global product, marketing, business development, and data teams.
As Nivi’s Content Lead you will drive Nivi’s launch and user growth by working closely with Nivi’s India Team and global teams to localize and create content for the askNivi service and marketing campaigns.
Key responsibilities:
- Supporting localization of existing content with attention to cultural requirements, translation, and alignment with Nivi’s brand.
- Producing/writing new conversational health content.
- Working with Indian public health experts to make sure all content is accurate and reflects the Indian context.
- Managing English – Hindi translation process including reviewing translated content to ensure accuracy and alignment with Nivi brand.
- Reviewing user data to identify ways to improve experience through content.
- Training and managing vendors to ensure quality interactions with askNivi’s live agents.
- Identifying and prioritizing new content development based on user demand.
DOES THIS SOUND LIKE YOU?
Must haves
- 7-10 years of experience in content creation , including digital content.
- Have an understanding of social media platforms.
- Willingness to travel regionally.
- Willingness to work non-traditional hours to ensure frequent communication with Nivi’s global team.
- Fluency in English and Hindi.
Preferred
- Experience in Digital Marketing/Communications.
- Knowledge of mobile products, public health and health systems.
- Experience creating conversational content for platforms such as WhatsApp, Messenger & SMS.
- Experience with translating content.
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